I bought a Baby Blue Bottle mic for my wife a few years back. She’s an opera singer, and can actually belt out some serious tunes when the mood strikes her. With her pipes and this mic we’ve gotten some amazing takes. If you’ve never seen/handled/heard a Blue mic, well, it’s a thing of joy to behold.

Now I’m working on Loggly fulltime, I realized we need a video which would explain the product in an easy to digest format, along the lines of the Twitter in Plain English video. It struck me I have all the bits I need to do this myself, including an amazing performer voice (albeit not using her operatic mode) and a kick ass microphone.

Videos are one of those things that help brand your identity, along with your blog posts, tweets, and of course, your product. The way in which you present your product to the people who use/consume it helps sear your identity forever in their minds. Case in point, Bluebottle Coffee. A friend of mine took me there a few weeks back and I was blown away by the preparation process. It was a thing of art really, much like the Blue Bottle Mic.

Maybe we should name ourselves Blue Bottle Logs. Whaddya think?

Hello, we are Loggly, a startup located in San Francisco. As you can tell from our Web site, we are in the very early stages of our startup. Shoot, we haven’t even had a chance to let our designer take care of the Web site yet! So, tread with care – anything you find here is early stages!